"Just one positive thing after another is happening here with Tim's Toyota Center and the Arizona Sundogs," Lew Rees said at the beginning of the press conference to introduce Jim and Kelley Cabral, owners of Gabby's Kitchen, as the new food vendors at the Tim's Toyota Center.

"This is one of the most talented,fun great chefs that I have ever had the pleasure to meet," Rees continued. "Those that know him around this community know that he's one of the biggest community boosters in our region. He has helped just about every organization, every kid's organization, every sports organization in our community."

"It's our pleasure to introduce a change that we've made at the building with the food service," Gary Spiker, General Manager at Tim's Toyota Center said. "I get two big complaints, that we don't have a sign out on the highway... and that the food prices are high, and the quality could be a little better."

Enter Jim Cabral. Some may know him better as the owner of Gabby's Kitchen in Chino Valley. Others know him as the person who feeds just about every local Prescott Valley sports organization from high school football teams to the Sundogs. He's experienced in food service and catering, but perhaps more importantly, he's a local member of the community who really cares and is excited about bringing his skills and talents to the table, so to speak.

• Lower prices
• New suite menu
• Bringing in Papa John's to provide pizza
• Streamlining the lines

...and that's just to start.

Price changes include selling beer for $4 instead of $6 or $8. Soft drinks, $3 instead of $4.50.

After thanking those in attendance for coming, and Tim's Toyota Center for giving the Gabby's organization the opportunity, Cabral explained, "We noticed a bunch of problems that we thought needed to be addressed, and one was the pricing. It's too expensive to come here as a family. And I have a family, I have five and it's tough on the wallet. So, our goal is to bring those prices down, and we've implemented that. With our great partners and vendors that we have, working on pricing levels and such, we're trying to make this be a family oriented place, so you can come here, enjoy, and not leave with nothing left in your wallet."

"One of our big changes is, through working with Randy Barriman at Pepsi," Cabral said. "We've been able to find a better price point just on soda pop alone. Where it was $4.50, we're coming down to a $3 price. You do the percentage there, I just know you're saving a buck-fifty."

Cabral continued, "We believe that the infrastructure to entertainment is food service."

"We're big community people," he said. "And we think that Tim's Toyota Center is a big part of this community. And we think the relationship together will be strong and work for many years... It gives us a bigger facility to better take care of our community."

So, why does the community mean so much to Jimmy and Kelley Cabral? "Our kids. It's about kids. Everything we do is about kids. It should be about what all of us do. They are our future, they are why we're here and they are why we undertake what we undertake every day. For us, it's a pretty serious thing. I have 5 of them. And bringing them up in this community is a choice. It's a good community, it's growing, it's safe. There's good schools, and there's good entertainment. Taking on this facility meant making it more reasonable for other people to take care of their children and bring them out to events. And that's what we base our businesses on."

Watch the entire press conference here: