Local dignitaries, business owners and the general public filled the Food Court section of Prescott Gateway Mall, as dignitaries and business members spoke of the transformation. Like most malls across the country, the recession hit Gateway Mall hard. New online shopping habits from consumers didn’t help either. One by one, national chains closed up shop and left vacant spots.
These problems didn’t occur only in Prescott. Challenges were seen across the US. In the McKinsey & Company article, “The Future of the Shopping Mall” they point out that mall operators are now being forced to rethink how they conceive and operate their properties in order to survive a variety of challenges.
“... innovative malls are strategically rethinking the types of stores that consumers will respond to. Anchor tenants that drive traffic are still key, but we also see a new emphasis on a curated mix of smaller stores that add a sense of novelty to the mall offering. Additionally, some malls are making greater use of temporary, flexible spaces that can accommodate different stores over time. Pop up stores, showroom spaces and kiosks provide customers with a sense of the unexpected and give them a reason to treasure hunt."
That appears to be the direction that Gateway Mall is taking. With 27 new businesses, the mall no longer seems deserted and empty. The new occupants are typically local businesses, with one-of-a-kind products and unique services. These business owners are thinking outside the box and banding together to bring new life to this beautiful location.
During the ceremony, they had one large ribbon cutting for everyone, then they ran around to each business and did a separate ribbon cutting there. In the video below, you can see the main ribbon cutting and several of the individual ribbon cuttings!
To the list below, add Signature Landscaping and More, a company that was included at the last minute!